Marketing Officer

•              Location: City of Industry, CA
•              Job Schedule: Full-Time
•              Base Annual Salary: $80,000 - $100,000

Job Descriptions

• Work with management to establish marketing goals, target market share, and profitability of products and/or services for each business line. Develop and execute short-range and long-range marketing plans and programs to ensure the profitable growth and expansion of the Bank’s products and/or services.
• Conduct research, analyze, and monitor financial, technological, and demographic factors which may be used to capitalize on market opportunities and/or minimize the effects of competitive activity. Conduct marketing and customer surveys to evaluate customer acceptance and satisfaction levels for current and/or proposed products/services.
• Identify and create potentially feasible new products to serve target markets, generate market share growth, and/or to assure ETB's product offerings are competitive. For each potential new product, identify and define opportunities, business cases, success criteria, business requirements, applicable risks, and project implementation/staffing plans. Work with project managers, technical teams, other impacted departments, vendors, and key business unit managers to ensure adoption of the new bank products and services. Responsible for product performance before transitioning over to managing units.
• Evaluate market reactions to promotional programs to ensure the timely adjustment of marketing strategies for changes in market and competitive conditions and to analyze/prepare marketing activity reports reflecting the effectiveness of the marketing programs.
• Plan and oversee the organization's advertising and promotional activities including traditional media channels (newspaper, radio, television, etc.), internet-based channels (social media, blogs u-tube, etc.), and electronic/direct mail. Design promotional campaigns (including posters, flyers and gift items); design and update bank brochures (products and fees). Manage work assigned to outside agencies and oversee copywriting, design, and production of promotional materials. Coordinate media contracts and ad buys. Track promotional activities bank-wide and provide periodic marketing status reports to the ALCO/Pricing Committee.
• Develop and recommend pricing strategies for the Bank to achieve market share, growth and profitability goals over the long run. Respond to general and specific trends within industry and the economy, ensure effective controls of marketing results and initiate corrective action to achieve marketing objectives within approved budgets.
• Work with the Bank’s Compliance/CRA Officer to ensure bank products and marketing material comply with applicable laws and regulations, such as but not limited to, Reg DD (advertising rules), UDAP/UDAAP, and Fair Lending.
• Assist in the planning of bank-wide employee events/celebrations, to include but not limited to, annual holiday parties, grand openings and other bank related functions.
• Manage/maintain the content of the Bank’s website, intranet, and social media presence. Ensure that content/information is periodically refreshed, accurate, current, relevant, in compliance with applicable regulations.
• Manage internal and external communications programs such as newsletters, special announcements, press releases, etc.

Required Skills and Qualifications:

• College degree preferred but not mandatory
• Minimum of five years of direct work experience in the operations and/or lending areas of a commercial bank or credit union
• Excellent verbal, written and interpersonal communication skills. Must be well organized and have excellent computer skills in both software and hardware applications
• Effectively demonstrate the ability to synthesize business information and to think strategically and proactively. Be resourceful, work quickly to solve problems and effectively provide options. Have the ability to build partnerships and collaborate across teams to achieve sustainable results. Have the ability to manage details and multi-task projects

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